jamezpolley.com

I was in the super­mar­ket get­ting some laun­dry pow­der last night and noticed some­thing really strange: every sin­gle brand of con­cen­trated laun­dry pow­der was adver­tis­ing on their pack­ag­ing the fact that they’re about to be relaunched in a new ver­sion. The new pow­ders are all going to be 2x as con­cen­trated, and most brands made a big deal out of the fact that the new pack­ag­ing will there­fore be half the size.

Golly. Every brand? All at once? All decid­ing to redo their for­mu­la­tion, redo their pack­ag­ing, and retool their man­u­fac­tur­ing plants, all with iden­ti­cal changes to for­mu­la­tion and pack­ag­ing, all at the same time? Unpossible!

You’d almost think that every brand of pow­der was actu­ally exactly the same, made at the same plant, and just pack­aged slightly dif­fer­ently. But that would surely never happen!