Scoble mentioned a new Burger King viral marketing campaign: Sith Sense. Had a play, it's moderately fun (and, at times, quite spooky in how it can guess what you're thinking of with seemingly generic unrelated questions ( thinking of a cabbage, I was asked "Does it bring joy to people?" - wasn't sure how to answer that - to 12 year old boys who see passing wind as a novelty, perhaps)
I prefer the original version though. Faster, without all the flash baggage..
It's not quite the original version though... There's a good summary of the history of this incarnation of the game back behind that link you just skimmed over.
Unrelatedly, I wonder how long the chicken in my rice cooker is going to take to reheat...