The entry I was responding to starts with "Steve Rubel has yet another way you can fire Microsoft." I missed the entire rest of that paragraph until "Or, except if you play video games.", concatenated those, and responded to that.
Even after Scoble's capslock key got stuck in his comment here, I still didn't understand what I'd done. By this point I'd actually read Steve's article (I read his blog too), as well as having a quick look at the eplatform site - but I still didn't get it!
That's some a-grade stupidity.
Rotten strawberry, indeed.
Robery, I'm sorry.