A couple of days ago, I found out (via an SMS from Twitter, while I was relaxing in a hot tub) that NIN are encouraging fans to remix one of their songs.
Now I just ran across this article about a viral marketing campaign they've been running - and it sounds like not only where they very marketing-savvy, but there were careful to do it in a way that doesn't cause problems for other people as well.
I'm officially a fan.
Now all I have to do is go find out if they're music is any good...
 Yes, I know I'm about a week late. I've been on holiday. I have more fun things to do on holiday than stay current with feeds.