Dear Myer,

It's great that you've got a website where I can track my points balance.

It's great that you're using open source.

It's great that you're pretending to care about me, by personalising the site based on my recent activity.

But do you really think that inspiring slogans like "This is the ALTERNATE message" are going to make me feel special? You really think that "OpenCMS resource /myerone/content/myprofile/my_summary" is going to persuade me to spend more money with you?

Please, try again.